And why it’s important.
let’s begin the top.
Logo
The more people see a logo the more familiar they are with the brand. familiarity can turn into trust if you continue to deliver.. and trust turns into loyalty with time.
your logo should be:
- something you can recognize at scale (100px or 10,000px)
- versatile, something you can throw on a shirt or a sticker
- speak to your vibe as a business or person
- focus on good design. simple is often better
That being said, alternatives are needed for:
- accessibility reasons (ex. if fonts aren’t legible)
- diversity of content reasons (ex. horizontal looks better on a banner)
- options + trend (yes u can still have fun it’s not that serious)
Font
Your fonts will say what you’re trying to say before you say it.
A decision as simple as using a sans-serif (left) vs. serif (right) can determine the mood of what you’re presenting.
loosely: left is giving friendly/casual
right is giving serious/professional
Header font:
have a little funnnnnnnn here.
This font will be the largest on any website, social graphic, etc.
For those reasons you don’t need to worry as much about legibility and focus more on Mood.
Sub header font:
your go-to font if the header doesn’t hit.
or the one that goes right below it.
No need to over complicate you can’t miss with an all caps moment here.
Body text:
Don’t go fancy. This font is for large bodies of text. Focus on legibility first and brand second.
Color
Use color psychology (or your intuition, tbh) to choose your main colors. red: power/passion
yellow: optimism/energy
blue: smart/trustworthy
black: classic/elegant
white: pure/clean
a mix of two will create a mix of the two.
my best resource for this is:
choosing secondary colors should also use some strategy but mostly focus on color theory. hang out with this tool and you can create some pretty amazing palettes: https://color.adobe.com/create/color-wheel
Design elements
the sugar on top.
think: emojis for your brand, in your style
You’re slowly creating the world you brand lives in and they can convey emotion or action more than your logo would in graphics.
If you can define/design them, you will use them more than you think.
why this is all important:
- makes your brand more marketable for partnerships
- aligns you closer with your target audience
- allows your design aesthetic to speak towards your mission
- gives you a starting point to scale
Thank you for reading & sharing 💖
View the original thread here.
